It has been a year of turmoil with unprecedented shocks to people and planet. No sooner had the Covid pandemic waned, was the world thrown into conflict as Russia invaded Ukraine. The ramifications of this have been far reaching and significant. Understandably, the immediate safety of individuals and the consequential cost of living crisis, has overshadowed the environmental concerns somewhat. However, with COP 27 underway and pressure groups raising the issues again, I feel like there's a renewed interest from the policy makers and maybe we will see some more rigorous rulings going into 2023. In the absence or delay to policy changes, I see it as our individual role to act in the interest of the planet whenever we can and continue to push for greater awareness and standards in our own industry.
We started Mama Bamboo with the intention of developing a more sustainable product range for parents in the absence of any legislation on single use plastic. Using compostable plant based alternatives saves gallons of crude oil and petrochemicals every year. This year we have expanded our horizon to tackle the question of end-of-life and circularity. We were awarded the Sustainability Grant from UoH and have spent much of the year working in partnership with universities and commercial organisations to establish a nationwide sustainable end-of-life solution. We aren't there yet though. The muddled and often conflicting messages from governmental bodies on the issues and pace of policy change has been somewhat tricky to navigate. Its safe to say we have butted heads a few times with policy makers on the topic of composting and compostable materials. We will continue this work in 2023.
In 2021 and again in 2022, we were proud to become recipients of B Corp’s Best for the World for Environment, meaning we scored in the top 5% of B Corps of our size. That was certainly a very proud and slightly emotional moment for us as a small and very committed team.
As a business, our core purpose from inception was to enable parents to make more sustainable choices without having to compromise on performance for every day baby essentials, such as nappies, wipes, and nappy bags. Our secondary purpose was to develop a business that supported the return to work and flexible lifestyles needed for highly skilled individuals who the normal 9-5 employment model did not work for when needing to balance childcare. We have strongly delivered on both of these objectives and have not wavered from our ultimate purpose.
Since becoming a B-Corp in 2020, we have also added a third objective regarding our impact on the society and community around us. Launching our ‘Give to Another’ scheme in 2021, we have donated products and profits to disadvantaged families in the UK.
We are committed to continuing these 3 objectives in 2023 and beyond.
We are proud of what we have achieved this year and of the recognition we have received from B-Corp, as well as our customers and communities. We are excited about the next steps and will work towards each of our highlighted goals with enthusiasm.
Rondi Allan, from Sustainable X, taught me that
"Sustainability is a journey rather than a goal".
It is about making considered decisions and steps to improve at every stage. We're not there yet, but with every positive conversation with a policymaker, or every minor alteration we make to our business practises or products to reduce their impact further, I feel like we really are making a difference.
I won't be happy until we have a 100% plant based product which can be collected and composted locally, completing a perfect circular model, with zero % carbon footprint and a team of happy healthy joyous workers and thousands of ambassadorial customers educating their own communities on the benefits of green parenting.
But in the meantime, I will commit to "do better every day".
Thank you for reading. I hope you'll join us on our journey.
Love from Laura and the team at Mama Bamboo
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