It is ridiculous that with several brands of eco-nappy now offering products with 60-80% compostable materials, millions of nappies are still being sent to landfill rather than industrial composting facilities because it is the cheapest option for councils.
Due to stricter controls and fines, Wales now recycles or composts over 850,000 nappies a week. But nowhere else in UK does because there's no financial penalty for throwing it all in landfill.
We can't abide greenwashing and lip service to social and environmental responsibility. So we decided to put ourselves through the rigorous assessment process to achieve B CorpTM accreditation. And WE DID IT! Joining some of the worlds most pioneering, environmentally conscious brands.
Anyone can call their product 'eco' - clever branding and careful choice of words is often all that is needed. And, sometimes the smallest % of cotton is enough to make you think you are making a really good environmentally friendly choice. We think all parents should know what is in the nappies their baby is wearing. Here's what to know.