Laura Crawford, 40, founded eco-nappy brand Mama Bamboo in 2018. She lives in Hertfordshire with her husband, a civil servant, and their daughter, seven, and son, five.
I used to work in the City as a management consultant but took redundancy when I was pregnant with my daughter — working an 80-hour week simply isn't compatible with being home more.
After my son was born, I realised I couldn't find a biodegradable, eco-friendly disposable nappy that fitted well. Most disposable nappies and wet wipes are made from non-recyclable plastics that stay in landfill for an estimated 500 years before breaking down. I wanted to be more sustainable.
Initially, I tried the cloth nappy route, but managed only three weeks with a two-year-old and a colicky new baby. Then I tried the eco-disposables on the market. But while on holiday with our little one sleeping in our big bed, we had to ask (in bad Spanish) for fresh sheets every morning because of leaks.
Eventually I bought him some conventional nappies from the hotel shop — and poor Alexander had the worst nappy rash ever. I was talking about it with a friend who lives in Singapore who told me that bamboo nappies are common out there. So I spent nine months researching natural alternatives and found that, yes, bamboo can be used instead of polypropylene.
In the end I opted for Forest Stewardship Council-certified, fully sustainable, 100 per cent Moso bamboo fibre from China, a material that is naturally antibacterial.
I invested £100,000 of mine and my parents' savings and designed the nappy myself. I kept in the elasticated back panel and leg ruching (no leaks) and as much super absorbent polymer (SAP) as possible, so the nappy performed well.
My father's job is developing and importing electronic components, so he had experience working with China and helped with supplier sourcing and quality testing.
We are the first UK company to sell nappies and wipes made from organically and sustainably grown bamboo, and the only firm in the world whose nappies include fully compostable linings and packaging — meaning most elements are plant-based, compostable and biodegradable.
Ocado came on board after the first year as part of their programme to source and supply more eco products.
A single pack of nappies costs £9.50, but through the online subscription service you can benefit from buying in bulk and each pack is as little as £6.00.
I love it when even the greenest parents tell me our nappies work for them.